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Latest Search Market Share: Google, Bing and Yahoo Comparisons
Did you know there were nearly 16 billion core searches during August 2010 in the US? According to comScore recent data reports, Google led the US core search market in August with 65.4% search market...
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7 Tips for Designing Paid Search for Sustainability
Although paid search is typically associated with quick wins and guaranteed conversions there is still an element of doing things right (the first time) from a long term sustainability approach that...
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Landing Page Optimization Tools Improve Conversion Rates
Landing page optimization can potentially be far more powerful than an increase in traffic when it comes to generating more conversions. In order to optimize your landing page successfully, the key is...
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A Fatal Mistake in Facebook Marketing
If you were invited to a beach party, you would not show up in a tuxedo, would you? Nor would you go to a wedding wearing your swimsuit? Then why are you running your search pay per click (PPC) ads on...
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The Importance of Goals and Metrics in Social Media Marketing
Internet marketers already familiar with search engine optimization and pay per click marketing know the importance of analytics, metrics, key performance indicators, and so on. Analytics can (and...
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How to Save $100,000 a Year on AdWords in Ten Minutes or Less
Google makes it really easy to start running PPC campaigns on AdWords. Running a well-optimized campaign, however, is another story altogether. Without knowledge of the nuances of AdWords, a novice can...
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How Do You Find New Customers? 3 Critical Search Marketing Strategies
Finding new customers is a critical objective for any business. No matter what kind of marketing a business uses to meet that objective, from business cards to web sites, success requires understanding...
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How to Triple Your Web Traffic in 54 days – A Cool SEO Content Marketing...
Think about the hot-button keywords for online businesses. Many will say “need traffic”. Others say “more leads”, “improve rankings” or “need new website.” I say conversions, i.e. the result that is...
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How to Combine Your PPC, Social Media & SEO Campaigns: Part-I
Online marketing today is not quite what it used to be. Just a couple of years ago, the combination of SEO with PPC seemed to be the final word in serious online marketing. With Social Media gaining...
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Benefits and Pitfalls in Running AdWords Campaigns
Google AdWords can have numerous benefits if planned, executed, and monitored properly. There are also pitfalls to be avoided. This article will cover important things to avoid as well as effective...
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